Marketing and Growth Advisory Collective for Exponential Growth

We are a group of senior marketing and growth executives and operators dedicated to helping venture-backed companies acquire, retain, and monetize users.
‍
We excel at establishing and scaling product-led growth, enterprise SaaS, AI tools, and marketplace.

We drive the entire growth journey.

Strategy Audit

We conduct Growth and Marketing audit for assessment of current state, and create an integrated growth and markting strategy, tactics, and roadmap.

Team management and coaching

We augment and empower your team with deep expertise and executive leadership. We coach, manage, design the org and vet candidates.

Data and Process

We establish a solid data foundation, measurement structure, and experiment framework to help you build data-driven culture, process, and infrastructure.

Acquisition

We use customer acquisition channels to drive top of funnel growth.

Retention

We design product and marketing strategies and experiments to drive sustainable growth.

Product-led Growth

We help drive product-led growth models going upmarket, or sales-led companies establishing PLG.

Our team

We are a collective of senior executives who’ve grown companies such as Airtable, Grammarly, Loom, Miro, Otter, PagerDuty, Segment, Slack, Turing, Wealthfront, Zendesk. We’ve seen the scale and how it was done.

We also keep a close network of execution specialists who’ve worked with us before and whom we trust to execute campaigns and tactics when needed.

Founded by Holly Chen, who led growth and marketing at Slack, Google, Loom, Miro, ServiceNow and teaches at Berkeley and NYU.

Learn more about the team.

Our superpower

Our advisors not only talk strategy, but also get into the weeds with our functional expertise across growth marketing, product marketing, content marketing, SEO, marketing analytics and ops.

Product-Led Growth / Self-serve + Enterprise SaaS

Subscription model

DTC, eCommerce, marketplace

Holly Chen speaking on a panel alongside another guest.

Where we fit

We come in when you already achieved product-market fit and want to supercharge your growth.

We work with Series B to pre-IPO companies.

Establish

Create a growth strategy and roadmap

Transition

Interim executive before hiring full time CMO/CGO

Elevate

Build current team’s capabilities to be world class

Our values and style

Our goal is to work ourselves out of a job. We teach you how to fish, so that your team is equipped and empowered to own it after we leave.

Learning and growth

Playfulness

Empathy and deep connection

Openness and curiousity

⌃ How to build and scale unstoppable marketing teams

We engage however you need us.

Advisory

Weekly, bi-weekly or monthly office hours on strategic guidance and execution feedback

Coaching

Weekly or bi-weekly executive coaching for growth and marketing leaders.

Interim or Fractional Executive

Lead strategy, execution, and manage team, we engage full time or act as fractional CMO or CGO.

Deliverable-based projects

Time-bound engagements with clearly defined goals.

Workshops

Customized workshops on PLG/SLG growth model, messaging and positioning, and marketing hiring.

We deliver results.

Scott Smith

CEO, CloudApp

Holly was incredible to work with. She showed up on day 1 with terrific enthusiasm and an uncanny ability to identify high leverage growth opportunities for our product. Loved her leadership and direction. She brought an immense wealth of insight, ideas, and energy. We looked to her for leadership in future planning, and which areas would provide the most leverage and quick returns to help our small team get results.

Xiaoyin Qu

Founder and CEO, Run the World

Holly is an amazing advisor that helps us spread head the GTM function from scratch. We really would recommend her to any fast growth startups and she is a truly a rockstar.

Ben Harris

Founder and CEO, Drop

It’s such a pleasure to work with Holly. She has the unique ability to quickly understand your business, rapidly build a mental SWOT, ask just the right questions and give strategic, actionable advice to address the most important issues.

Karina Qian

Head of Business Analytics, Miro

Holly was an amazing resource - super patient, thoughtful, helpful and authentic! My first project at Miro was tackling our paid marketing acquisition and I had only ever run 10 FB ad tests before; Holly gave me the context, confidence and insight to help me (and the company) really understand where our marketing spend was going and optimize it - saving us hundreds of thousands of dollars!

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Marketing and Growth Advisory Collective for Exponential Growth

We are a group of senior marketing and growth executives and operators dedicated to helping venture-backed companies acquire, retain, and monetize users.
‍
We excel at establishing and scaling product-led growth, enterprise SaaS, AI tools, and marketplace.

We drive the entire growth journey.

Strategy Audit

Team management and coaching

Data and Process

Acquisition

Retention

Product-led Growth

We've worked with exceptional companies

From consumer technologies to fashion leaders – we’ve helped them scale growth.

Companies we've helped grow

From consumer technologies to fashion leaders – we’ve helped them scale growth.

Our team

Our superpower

Where we fit

Our values and style

We engage however you need us.

Advisory

Coaching

Interim or Fractional Executive

Deliverable-based projects

Workshops

We deliver results.

Scott Smith

Xiaoyin Qu

Ben Harris

Karina Qian

Learn about how we think

Influencer marketing is emerging as a top growth channel for AI SaaS companies

Growth Channels By ARR Stage: PLG vs. SLG

Founder’s Guide to Your First Startup Marketing Hire (with Interview Questions)

Let's chat.

Learn more about how ExponentialX can help you acquire, retain, and monetize users.

Subscribe to our newsletter

Interested in joining our advisor collective and specialist network?

Interested in working with us?

Marketing and Growth Advisory Collective for Exponential Growth

We are a group of senior marketing and growth executives and operators dedicated to helping venture-backed companies acquire, retain, and monetize users. ‍We excel at establishing and scaling product-led growth, enterprise SaaS, AI tools, and marketplace.

We drive the entire growth journey.

Strategy Audit

Team management and coaching

Data and Process

Acquisition

Retention

Product-led Growth

We've worked with exceptional companies

From consumer technologies to fashion leaders – we’ve helped them scale growth.

Companies we've helped grow

From consumer technologies to fashion leaders – we’ve helped them scale growth.

Our team

Our superpower

Where we fit

Our values and style

We engage however you need us.

Advisory

Coaching

Interim or Fractional Executive

Deliverable-based projects

Workshops

We deliver results.

Scott Smith

Xiaoyin Qu

Ben Harris

Karina Qian

Learn about how we think

Influencer marketing is emerging as a top growth channel for AI SaaS companies

Growth Channels By ARR Stage: PLG vs. SLG

Founder’s Guide to Your First Startup Marketing Hire (with Interview Questions)

Let's chat.

Learn more about how ExponentialX can help you acquire, retain, and monetize users.

Subscribe to our newsletter

Interested in joining our advisor collective and specialist network?

Interested in working with us?

We are a group of senior marketing and growth executives and operators dedicated to helping venture-backed companies acquire, retain, and monetize users.
‍
We excel at establishing and scaling product-led growth, enterprise SaaS, AI tools, and marketplace.