A comparison between growth channels for product-led growth and sales-led motions by ARR stage

Building out a marketing team is one of the top things early-stage companies ask about. We explore when is the right time to hire a marketing person, what skillsets, experience, and seniority should you look for in a first marketing hire, where to find them. We also included a list of common interview questions for your first marketing hire.

Unlocking data-driven growth for SaaS startups, this post delves into five critical considerations for harnessing data and technology effectively, with expert insights from the ExponentialX GTM Live Session on fueling startup growth through strategic data planning and function.

How do you build a sticky AI-powered product and a scalable business? Advisors from ExponentialX share their observations on the challenges and insights on how to navigate them.

A framework for founders to understand the differences and relationship between performance advertising and brand advertising, how to decide on the ad's investment level, the main ad spend patterns, how to allocate ad budget, and how to measure the impact of the ad investment.

After you’ve found product market fit, how do you go about establishing a Growth function to accelerate your growth? Pros and Cons of hiring a Growth Generalist, changing the role of a cofounder, getting a Growth Advisor, or working with a Growth and Marketing Agency.

A few weeks ago, we convened a group of senior marketing leaders to have a real and raw conversation about what it’s like out there to market in a time of COVID.

Product-led growth, consumerization of the enterprise, B2C2B growth model is the future of SaaS business growth with the coronavirus crisis

SaaS growth marketing is experiencing notable change in the time of COVID-19, what strategies should growth marketers employ?