Articles

Founder’s Guide to Your First Startup Marketing Hire (with Interview Questions)

Building out a marketing team is one of the top things early-stage companies ask about. We explore when is the right time to hire a marketing person, what skillsets, experience, and seniority should you look for in a first marketing hire, where to find them. We also included a list of common interview questions for your first marketing hire.
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by
Holly Chen
•
April 28, 2024

3 Challenges of Scaling AI Startups from 0 to 1 and How to Tackle Them

How do you build a sticky AI-powered product and a scalable business? Advisors from ExponentialX share their observations on the challenges and insights on how to navigate them.
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by
Holly Chen
•
March 16, 2024

A Founder’s Framework for Understanding Performance vs. Brand Marketing for Your Startup

A framework for founders to understand the differences and relationship between performance advertising and brand advertising, how to decide on the ad's investment level, the main ad spend patterns, how to allocate ad budget, and how to measure the impact of the ad investment.
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by
•
October 24, 2023

How to Establish a Growth Function at an Early Stage Startup

After you’ve found product market fit, how do you go about establishing a Growth function to accelerate your growth? Pros and Cons of hiring a Growth Generalist, changing the role of a cofounder, getting a Growth Advisor, or working with a Growth and Marketing Agency.
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by
Holly Chen
•
December 8, 2020

How to Lead Marketing Strategies during COVID — A Conversation with Leaders

A few weeks ago, we convened a group of senior marketing leaders to have a real and raw conversation about what it’s like out there to market in a time of COVID.
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by
•
April 30, 2020

Why Product-Led Growth is the future of SaaS Growth during and after COVID-19

Product-led growth, consumerization of the enterprise, B2C2B growth model is the future of SaaS business growth with the coronavirus crisis
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by
Holly Chen
•
April 12, 2020

How would COVID-19 impact SaaS marketing strategies?

SaaS growth marketing is experiencing notable change in the time of COVID-19, what strategies should growth marketers employ?
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by
Holly Chen
•
April 8, 2020

Videos

What to Do in the First 90 Days of a New Job

When starting a new marketing leadership role, it’s not always clear what you should focus on in those first 90 days. Holly shares how to to align expectations with your leadership team, address any fires that need to be put out, and focus on the quick wins.
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Building and Scaling Unstoppable Marketing Teams

Holly shares practical advice on how to build different team structures, which roles to hire for first and how to scale high-performing marketing teams over time.
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What is Customer-Led Growth (Softr interview)

Holly talks to Softr founder Mariam Hakobyan about customer-led growth, community-led growth and the future of no-code.
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How coaches can help underrepresented leaders break through ceilings (Ceiling Breakers)

Holly outlines why and how guided introspection in the presence of a skilled coach can enable underrepresented leaders to embrace their authentic identities - and step into their power as leaders.
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The New Growth Playbook for Enterprise Corporations

B2B buyer behavior is changing, the old way of enterprise sales is experiencing challenges, accelerated by the pandemic COVID-19. Use the new Growth Loop for Enterprise and consider if bottoms-up growth model for SaaS is right for you. Understand the risks and trade-offs to adopt the new growth playbook for enterprise SaaS products.
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SaaS Growth Marketing Trends in the time of COVID-19

As a SaaS growth marketer, what kind of strategies should you adopt in this uncertain time of COVID-19? We talk about three major trends happening in B2B SaaS Marketing with COVID-19 in digital marketing, advertising, and ABM, and the strategies marketers should use to face these challenges.
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Downtime to Upskill: Performance and Growth Marketing

Holly speaks with Robert Waters in a fireside chat to offer advice on how to develop new skills to become more marketable in today's competitive and rapidly changing job market, specifically geared toward performance and growth marketing professionals.
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Top Growth Marketing Strategies For 2020 And Beyond With Holly Chen

✅ Why and how you should now start measuring your marketing investments differently ✅ How to implement ABM and personalization strategies ✅ How trust and loyalty marketing is becoming more important, and what we can start doing about it ✅ + more top 2020 marketing tactics
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How Slack reversed a declining mobile growth trajectory w/ Holly Chen

How mobile fits into a B2B buyer’s journey for Slack. The first steps Slack took toward capitalizing on the mobile opportunity - and the success metrics they picked.
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