Aimee Schneider is a Bay Area based marketing executive who specializes in advising technology leaders on marketing strategy, planning and deploying campaign initiatives to maximize pipeline creation and brand awareness.
As a full-stack marketer, her collaborative approach brings together cross-functional teams to ensure all aspects of marketing work together as a unified force by creating impactful marketing moments. Her motivating leadership style makes her the ultimate "activator" by unlocking a team's true potential.
Past clients have accelerated pipeline goals by 5x and 380% increase in ROAS.
Outside of work, you can find her practicing yoga and enjoying Marin county with her husband and two young daughters.
Focus
Specializes in B2B technology clients ranging from hyper growth startups (Series C+) to large scale enterprise companies in need of team alignment, campaign strategy and execution firepower. She has a deep passion for building audiences in the developer and finance space by creating campaigns that support business growth.
My areas of advisement range from strategy to execution across the below as pillars:
Integrated Marketing
- Marketing and business objective alignment
- Internal operating model and planning process
- Campaign briefing process and templates
- Workshops
- Measurement framework
- Omni-channel activation (across online and offline channels): SEO, web, PR, email, webinars, organic social, paid media, corporate events and field marketing.
- Internal communications
- Stakeholder management
- ABX campaign strategy
Brand to Demand Campaigns
- Campaign strategy and plan
- Persona identification and journey mapping
- Audience segmentation
- Content strategy
- Program and deliverable management
- External vendor management
- Product launch campaigns
- Measurement and performance analysis
- Campaign leadership mentoring
Client Interest
Segment
Personas/Buyers
- Software developers
- Game developers
- CIOs
- CTO
- Data architects
- Engineering
- CFOs
- Revenue accountants
- Finance professionals
Stage
- Growth stage companies ranging from Startup (Series C+) to large enterprise (100M ARR+)
Availability
Preferably 20 hours a week ~ strategy to execution.
