Beatriz is a Product Marketing Leader with over 10 years of experience in B2B enterprise product marketing and product management. She has spearheaded product marketing initiatives for cybersecurity companies, driving user adoption, brand awareness, and revenue growth. She excels at crafting compelling messaging, executing impactful go-to-market strategies, fostering positive developer experiences, and building strong communities. Beatriz was an early product/product marketing hire at TruSTAR (acquired by Splunk), Resilience ($650M valuation), and Chainguard ($1.12B valuation). Her track record includes successful tenures at companies like Upserve and PayPal, where she successfully launched data and security products, significantly boosting user engagement.

Beatriz is recognized for her exceptional prowess in strategic positioning, messaging finesse, astute competitive analysis, and unwavering commitment to championing product-led growth principles. Throughout her dynamic career, she has consistently assumed foundational roles, driving transformative initiatives with a focus on customer-centric product development and cross-functional collaboration. Noteworthy milestones include her role as the inaugural Product Marketer at Chainguard, where she established positioning, messaging, and community-driven, self-service flows. Her impactful journey includes significant contributions at PayPal, driving global cybersecurity awareness, Resilience (formerly Arceo.ai), executing a successful rebrand and launching Resilience Insurance, and TruSTAR (acquired by Splunk), where she pioneered Product-Led Growth (PLG) motions. Beatriz extends her influence beyond the professional sphere by actively contributing to community organizations, including her role as Board Member and Secretary at Bayanihan Equity Center.

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Interests

• Industries: Cybersecurity, Developer tools, AI
• Stage: Seed - Series B

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