Maya Spivak is a brand marketing leader. Her specialty is building beloved developer brands, which she's grown most recently as the VP of Marketing at Gretel, the synthetic data platform powered by generative AI. Prior to Gretel, Maya was the VPM at Mux, the video infrastructure platform, both times serving on the executive teams.

Maya's “marketing major” is brand marketing, which she honed over nearly 6 years at Segment, joining when the company was only 60 people and leaving shortly after its 10x growth in size and ARR, when it was acquired by Twilio for $3.2B.

Prior to Segment, Maya led marketing at Wealthfront for 2.5 years selling sophisticated investment advisory services to consumers.

Maya started her career at Wildfire (which was acquired by Google) and Techcrunch (when the first Crunchbase articles were being written for debut.) Today she works independently with tech founders, VCs, and marketing leaders who want to build beloved developer brands or advance their marketing strategy. 

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Interest and Focus

• Brand building
• High production value marketing campaigns
• Live events and conferences
• Field marketing
• Brand marketing campaigns
• Team management and career development

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