I'm a passionate product marketing leader with 15+ years of experience in product marketing, product management, and entrepreneurship. My superpower lies in uncovering a business' essence and understanding what differentiates its product. Then, like a paleontologist revealing a fossil, I bring to light the captivating story that companies, founders, and executives were born to tell.
Working with me is like working with a co-founder; my goal is to bring that level of dedication to every project.
My journey began at Salesforce, where I built the technical product marketing function that brought Marc Benioff's vision to life through six Dreamforce keynotes, captivating audiences of over 100,000 attendees.
As the head of product marketing at AppDynamics, I helped build one of the industry's most influential enterprise sales motions and ushered in a second horizon for the company with Business iQ. Our success was evident as Cisco acquired us just days before our IPO.
As the first product marketing leader at Airtable, I launched the platform, defined the company category, and built the foundation of a successful enterprise sales motion that saw 400% ARR growth over three years.
Focus
- Category and positioning assessment
- Messaging
- Corporate narrative
- Pitch deck
- Keynote
- Website messaging
Client Interest
Segment
Personas/Buyers
Stage
